01Journal

Notes from the studio

What we learn building websites for growing companies: choosing a platform, making pages fast, technical SEO, and keeping a site improving long after launch. Every fact we did not measure ourselves links to its source.

  • Platforms03
  • Performance03
  • Strategy04
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Latest articles

A line drawing of a month laid out as a plate of day squares, many filled in as done and one outlined for today, beside two backup blocks and a third set apart on its own

Strategy4 min read

Website maintenance checklist: weekly, monthly and yearly tasks

Sites rarely break all at once. A form stops delivering, a certificate lapses, a page drops out of Google. This is the schedule that catches those things early.

A line drawing of a page plate whose heading, menu items, text block, form field and button are joined in order by a dashed keyboard path, ending at the button, which has an orange focus ring around it

Strategy6 min read

Website accessibility checklist: what WCAG 2.2 AA asks of a marketing site

Most sites fail accessibility on small things: faint text, unlabelled buttons, fields with no label. Here is what WCAG 2.2 AA asks of a company site, and the order we fix it in.

A line drawing of a page plate with its text already in place, an outlined cube waiting in a frame reserved for it, and a block sliding along a rail past the outlines of where it has been

Performance6 min read

Website animation performance: motion and 3D that stay fast

Motion rarely makes a site slow on its own. The way it is built does. These are the rules we follow so animated and 3D pages still feel instant on a mid range phone.

A line drawing of a flat sheet of colour swatches and type lines beside a page built from solid blocks, the accent swatch reappearing as one of its cards

Platforms7 min read

Design system vs style guide: what your website actually needs

A style guide describes how the brand should look. A design system is the working parts that make every new page look that way without anyone checking the PDF.

A line drawing of a short brief lying in front of a dashed plot, where a site is planned in outline around one solid block

Strategy7 min read

How to write a website design brief agencies can quote on

The useful briefs are rarely the longest. Describe the problem, the people and the limits, give a budget range, and leave the solution to the people you are asking.

A line drawing of one content store made of stacked layers, with dashed lines running from it to three separate front ends: a wide website, a phone and a small screen

Platforms6 min read

Headless CMS vs traditional CMS: which does your site need?

Headless splits content from the site that shows it. That pays off when content feeds several places or the front end is unusual, and costs more than most proposals admit.

A line drawing of an old site of blocks on the left, linked by lines to a new site on the right, with one link highlighted and one old block dashed out

Performance7 min read

A website migration SEO checklist that keeps your rankings

Most traffic lost in a relaunch is lost in a spreadsheet nobody made. Here is how we map, redirect and check a site move so the rankings come with it.

A line drawing of buildings torn down and rebuilt at the back, and a site rising one step at a time in front

Strategy4 min read

How often should you redesign your website?

The usual answer is every two to three years. A better one: rebuild when the foundations fail, and keep improving the rest every month so the big relaunch never comes due.

A line drawing of three columns standing under a dashed threshold, beside a checklist with three items ticked

Performance5 min read

A Core Web Vitals checklist for marketing websites

Three numbers, measured on real visitors. Here is the order we work through them on every marketing site we build, and the habits that stop them sliding after launch.

A line drawing of two platforms side by side: one slab with its layout drawn on it, and one base carrying a stack of plug-in modules

Platforms5 min read

Webflow vs WordPress for a growing company website

Both can run a fast, good looking marketing site. The real difference is who maintains it after launch, and how much of the site your team can change on its own.

02FAQ

About the journal

Something else on your mind? Email the studio and a designer, not a salesperson, replies within a day.

Who writes the Zuzo journal?

The designers and engineers who build our client sites. Every article comes from work we do every week, and we cite the primary source for any fact or number we did not measure ourselves.

Are any of the tools you mention sponsored?

No. We are not paid by any platform or tool we write about, and there are no affiliate links. When we recommend something it is because we use it on real projects.

Can we share or quote an article?

Yes. Quote freely with a link back to the article. If you want to republish one in full, email the studio first.

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