01Journal
Notes from the studio
What we learn building websites for growing companies: choosing a platform, making pages fast, technical SEO, and keeping a site improving long after launch. Every fact we did not measure ourselves links to its source.
- Platforms03
- Performance03
- Strategy04
Latest articles

Website maintenance checklist: weekly, monthly and yearly tasks
Sites rarely break all at once. A form stops delivering, a certificate lapses, a page drops out of Google. This is the schedule that catches those things early.

Website accessibility checklist: what WCAG 2.2 AA asks of a marketing site
Most sites fail accessibility on small things: faint text, unlabelled buttons, fields with no label. Here is what WCAG 2.2 AA asks of a company site, and the order we fix it in.

Website animation performance: motion and 3D that stay fast
Motion rarely makes a site slow on its own. The way it is built does. These are the rules we follow so animated and 3D pages still feel instant on a mid range phone.

Design system vs style guide: what your website actually needs
A style guide describes how the brand should look. A design system is the working parts that make every new page look that way without anyone checking the PDF.

How to write a website design brief agencies can quote on
The useful briefs are rarely the longest. Describe the problem, the people and the limits, give a budget range, and leave the solution to the people you are asking.

Headless CMS vs traditional CMS: which does your site need?
Headless splits content from the site that shows it. That pays off when content feeds several places or the front end is unusual, and costs more than most proposals admit.

A website migration SEO checklist that keeps your rankings
Most traffic lost in a relaunch is lost in a spreadsheet nobody made. Here is how we map, redirect and check a site move so the rankings come with it.

How often should you redesign your website?
The usual answer is every two to three years. A better one: rebuild when the foundations fail, and keep improving the rest every month so the big relaunch never comes due.

A Core Web Vitals checklist for marketing websites
Three numbers, measured on real visitors. Here is the order we work through them on every marketing site we build, and the habits that stop them sliding after launch.

Webflow vs WordPress for a growing company website
Both can run a fast, good looking marketing site. The real difference is who maintains it after launch, and how much of the site your team can change on its own.
02FAQ
About the journal
Something else on your mind? Email the studio and a designer, not a salesperson, replies within a day.
Who writes the Zuzo journal?
The designers and engineers who build our client sites. Every article comes from work we do every week, and we cite the primary source for any fact or number we did not measure ourselves.
Are any of the tools you mention sponsored?
No. We are not paid by any platform or tool we write about, and there are no affiliate links. When we recommend something it is because we use it on real projects.
Can we share or quote an article?
Yes. Quote freely with a link back to the article. If you want to republish one in full, email the studio first.
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